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Water was never an unlimited resource. In today’s parched times, conserving water has become even more critical. Micro-experiments conducted all over the world have shown that water can be recycled and conserved. In a latest experiment, The Bertschi School, a Seattle school has gone off the water grid and apparently succeeded. The “green school” is trying to un-tether itself from the municipal water and sewer system to collect, recycling and reusing water and wastewater on site, and achieving net zero water use.
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Urban School in Seattle Tries To Achieve Net Zero Water Use
Why an algae reactor? Algae is a superfood, and is very nutritious.
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DIY Algae Photo-Reactors
Bishop Gene Robinson in a CAP repost . Earth Day 2011 is also Good Friday. In the midst of budget cut proposals, compromises on services to the poor and needy, and a rush to preserve the wealth of America’s top-earning 1 percent, it is not surprising that the environment is all but forgotten. Ignoring environmental issues will cost us, too, however. Current efforts to rein in spending and reduce the federal deficit are all done in the name of future generations who, the thinking goes, should not have to shoulder the burden of massive federal debt perpetrated by previous generations. This sounds reasonable. But at the same time we are neglecting climate change and other environmental problems that will affect not just our children and grandchildren but every living thing on earth. What good will a manageable debt be if we can’t breathe the air, drink the water, or withstand the sun’s harmful rays? The little attention that is paid to the environment in the current budget debate is troubling.
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A faith-based wake-up call on Earth Day
OgilvyEarth , a sustainability consultancy, studied the mainstream consumer and posted some fascinating research. Specifically, 82% of Americans have good green intentions, while only 16% of Americans are firmly dedicated to fulfilling those green intentions — leaving 66% in the middle, the “Middle Green,” wanting to do more but not getting it done. This deficiency between intent and action — the Green Gap — is explained with some firm solutions in a 131-page reported called Mainstream Green . OgilvyEarth pinpoints some reasons for the Green Gap: Green feels niche, not normal : 50% of Americans think green products are for “Crunchy Green Hippies” or “Rich Elitist Snobs.” Green products cost too much : cost is the top obstacle, it’s like a sustainability tax, but Americans feel a social and emotional cost of feeling different or judged. Green guilt turns people away : as guilt increases, Americans feel a need to retreat to the comfort of ignorance. They give up. Green is not seen as masculine : 82% of Americans feel going green is more feminine than masculine, precluding men from doing things that may be noticed. Mainstream brands are favored : 73% of Americans prefer mainstream brands, making acceptance difficult for specialized companies with environmentally responsible products. Carbon calculus is confounding : 82% of Americans have no idea where to start when calculating their carbon footprint. Which means they’re detached. Conversely, in order to close the Green Gap, OgilvyEarth provides 12 recommendations to shatter the fringe image associated with being green. Green should be more mainstream, according to the study. Here’s how to do it: (1) Make it Normal – normal is sustainable and drives the popularity needed for a mass movement.
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Study: Green Too Fringe for Mainstream
by Jess Zimmerman. Carbon emissions? Energy overuse? Sketchy labor relations?
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How green is your iPhone?